Smart CRM for real estate
Scattered chats and ad clicks in. One calm pipeline out.
Built for how property sells in Egypt. Arabic, WhatsApp and Meta ads in one system.
14 days on your own data. No card required.
| Lead | Interest | Source | Status |
|---|---|---|---|
| Nourhan Selim | New Cairo, 3BR | Marketing | New |
| Karim Fahmy | Mostakbal City, 2BR | Organic | Follow-up |
| Yara Abdel-Latif | Sheikh Zayed, villa | Marketing | Meeting Scheduled |
| Tarek Shalaby | North Coast, chalet | Referral | No Answer |
| Menna Roushdy | 6th October, duplex | Marketing | Call Later |
| Hisham Badawi | New Cairo, 3BR | Organic | Contacted |
| Dalia Mansour | Mokattam, resale | Marketing | Resale |
| Sherif Ghali | Sheikh Zayed, villa | Referral | Sale 🎉 |
| Injy Bahgat | Mostakbal City, 2BR | Marketing | Follow-up |
- BilingualFull Arabic and English.
- Team WhatsAppOne number, your whole team.
- Ad attributionEvery lead tagged to the ad that made it.
How it works
Capture, work, measure.
- 1
Capture
Leads from WhatsApp, Meta ads and your website arrive automatically.
- 2
Work
Auto-assigned to an agent, with follow-up reminders built in.
- 3
Measure
See which ads and which agents actually close deals.
How it flows
Three doors in. One pipeline out.
Meta lead forms, WhatsApp messages and your website all land in the same queue, deduplicated by phone number and attributed to the ad that produced them. Easify then assigns the lead - by round-robin, or into a queue a manager works through.
- Meta lead forms
- WhatsApp messages
- Website forms
One company view: the leads, the sales force working them, the marketing that produced them and the deals they closed, linked to each other, not four separate reports.
In detail
Stop losing leads in personal WhatsApp chats.
When a buyer messages the company number, Easify turns that message into a lead and keeps the whole thread on the lead record. The manager can read the conversation, a handover does not lose the history, and an agent who leaves does not take the pipeline with them.
- Inbound messages become leads
- Thread stored on the lead
- Consent and policy checks
- Arabic and English
Know which ad paid for itself.
Easify pulls your Meta structure in (campaign, ad set and ad) and tags every lead-form submission with the ad that produced it. Conversions are sent back to Meta, so the platform optimises against real outcomes instead of raw form fills.
- Meta lead-ad forms captured
- Campaign, ad set and ad attribution
- Conversions sent back to Meta
- Backup webhook relay
Nothing sits untouched over a weekend.
Assignment places a new lead with an agent the moment it arrives. Follow-up reminders keep the next action dated, and every call, note, meeting and status change is written to an activity log you can audit later.
- Automatic assignment
- Follow-up reminders
- Full activity log
- Status history per lead
Reports your sales meeting can actually use.
The dashboard compares campaigns side by side, ranks agent performance, and shows new leads against sales for any period you pick. Resale inventory lives in the same system, with unit sheets you can export and send to a client.
- Agent performance
- Campaign comparison
- New leads vs sales
- Resale inventory sheets
Product tour
See Easify in action.
Three screens your team lives in. Interface shown with sample data.
| Lead | Interest | Source | Status |
|---|---|---|---|
| Nourhan Selim | New Cairo, 3BR | Marketing | New |
| Karim Fahmy | Mostakbal City, 2BR | Organic | Follow-up |
| Yara Abdel-Latif | Sheikh Zayed, villa | Marketing | Meeting Scheduled |
| Tarek Shalaby | North Coast, chalet | Referral | No Answer |
| Menna Roushdy | 6th October, duplex | Marketing | Call Later |
| Hisham Badawi | New Cairo, 3BR | Organic | Contacted |
| Dalia Mansour | Mokattam, resale | Marketing | Resale |
| Sherif Ghali | Sheikh Zayed, villa | Referral | Sale 🎉 |
| Injy Bahgat | Mostakbal City, 2BR | Marketing | Follow-up |
One list for every source, with the campaign and status on the row.
Is the New Cairo unit still available?
Yes, 3 bedrooms, ready to view this week.
Can you send the payment plan?
Booked. I’ll send the location the night before.
Sounds good, Saturday morning works.
Assigned to an agent · logged on the lead
The conversation sits on the lead record, where the manager can see it.
Agent performance and campaign comparison for the period you choose.
Packages
Tell us your team size. We'll price it.
Four plans in Egyptian pounds, billed annually or monthly. Annual costs two months less.
Solo
Independent brokers.
EGP5,000/year
Billed annually.
1 user
- Most popular
Basic
Working brokerages running Meta ads.
EGP21,000/year
Billed annually.
1 manager + 10 agents
Growth
Larger sales floors.
EGP40,000/year
Billed annually.
3 managers + 30 agents
Enterprise
Developers, franchises and agencies.
Custom
Annual agreement
Unlimited · volume pricing
Questions
Answers before you talk to us.
General
Is Easify actually in Arabic, or just translated labels?
The whole product runs in Arabic (interface, right-to-left layout, lead records and reports), and every user picks their own language. The same team can work in Arabic and English side by side.
Does it work on a phone?
Yes. Agents work from the phone browser: their assigned leads, the conversation history, activity logging and status changes all work on a small screen.
Pricing & billing
What does a plan include?
Every plan includes the sales pipeline, automatic lead capture, Meta lead ads, the activity log, resale listings and both languages. Plans differ on seats, team WhatsApp, ad-level attribution, reporting, branding and support.
Is there a trial?
Fourteen days on your own data, with no card required. Prices are in Egyptian pounds, and annual billing costs two months less than monthly.
WhatsApp & Meta
What do we need on the Meta side?
A Meta Business account, which we set up with you as part of onboarding. WhatsApp and Meta ad features run through it, and Meta bills per-message fees directly.
What happens if something goes down while an ad is running?
A separate backup service receives Meta's webhooks independently of the main system and forwards them on, so lead-ad submissions and inbound WhatsApp messages are not lost to a restart.
Setup & support
Can you move our existing leads across?
Yes. Data migration is an add-on from EGP 4,500 and is included on Growth and Enterprise. We import your leads and their history.
How much setup do we have to do ourselves?
Solo is self-service. Basic is guided setup with priority support. Growth is done for you, including migration, and Enterprise adds on-site onboarding and a dedicated manager.