Blog
Notes on selling property in Egypt.
Practical pieces about lead handling, WhatsApp and paid social, written for people running a sales floor, not for search engines.
A follow-up cadence that survives a busy week
Most leads are lost to silence rather than to a competitor. A cadence only works if it does not depend on anyone remembering it.
- process
- follow-up
What ad-level attribution actually changes
Knowing a lead came from Facebook tells you nothing useful. Knowing which ad produced it changes what you spend on next month.
- meta-ads
- reporting
Why your leads die in WhatsApp
Personal WhatsApp is the most common place an Egyptian brokerage loses a lead. Here is exactly how it happens, and what to change.
- process
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