Features
Everything a brokerage needs, and nothing it doesn't.
Easify is one system: leads arrive, get assigned, get worked, and get measured against the ad that produced them. Below is what that means in practice.
In detail
Stop losing leads in personal WhatsApp chats.
When a buyer messages the company number, Easify turns that message into a lead and keeps the whole thread on the lead record. The manager can read the conversation, a handover does not lose the history, and an agent who leaves does not take the pipeline with them.
- Inbound messages become leads
- Thread stored on the lead
- Consent and policy checks
- Arabic and English
Know which ad paid for itself.
Easify pulls your Meta structure in (campaign, ad set and ad) and tags every lead-form submission with the ad that produced it. Conversions are sent back to Meta, so the platform optimises against real outcomes instead of raw form fills.
- Meta lead-ad forms captured
- Campaign, ad set and ad attribution
- Conversions sent back to Meta
- Backup webhook relay
Nothing sits untouched over a weekend.
Assignment places a new lead with an agent the moment it arrives. Follow-up reminders keep the next action dated, and every call, note, meeting and status change is written to an activity log you can audit later.
- Automatic assignment
- Follow-up reminders
- Full activity log
- Status history per lead
Reports your sales meeting can actually use.
The dashboard compares campaigns side by side, ranks agent performance, and shows new leads against sales for any period you pick. Resale inventory lives in the same system, with unit sheets you can export and send to a client.
- Agent performance
- Campaign comparison
- New leads vs sales
- Resale inventory sheets
Product tour
See Easify in action.
Three screens your team lives in. Interface shown with sample data.
| Lead | Interest | Source | Status |
|---|---|---|---|
| Nourhan Selim | New Cairo, 3BR | Marketing | New |
| Karim Fahmy | Mostakbal City, 2BR | Organic | Follow-up |
| Yara Abdel-Latif | Sheikh Zayed, villa | Marketing | Meeting Scheduled |
| Tarek Shalaby | North Coast, chalet | Referral | No Answer |
| Menna Roushdy | 6th October, duplex | Marketing | Call Later |
| Hisham Badawi | New Cairo, 3BR | Organic | Contacted |
| Dalia Mansour | Mokattam, resale | Marketing | Resale |
| Sherif Ghali | Sheikh Zayed, villa | Referral | Sale 🎉 |
| Injy Bahgat | Mostakbal City, 2BR | Marketing | Follow-up |
One list for every source, with the campaign and status on the row.
Is the New Cairo unit still available?
Yes, 3 bedrooms, ready to view this week.
Can you send the payment plan?
Booked. I’ll send the location the night before.
Sounds good, Saturday morning works.
Assigned to an agent · logged on the lead
The conversation sits on the lead record, where the manager can see it.
Agent performance and campaign comparison for the period you choose.
The full list.
Available today. Anything that is not shipped is not on this page.
Meta lead-ad capture
Lead forms submitted on Facebook and Instagram arrive in the pipeline within seconds, with the form's answers attached.
WhatsApp inbound
A message to the company number creates or updates a lead, and the conversation is stored against that record.
Website capture
Enquiries from your own site land in the same list as everything else, tagged with their source.
Automatic assignment
New leads are placed with an agent on arrival rather than waiting for someone to distribute them by hand.
Follow-up reminders
The next action on a lead carries a date, and the system reminds the agent whose name is on it.
Activity log and status history
Calls, notes, meetings, WhatsApp messages and every status change are written to a log you can audit later.
Campaign, ad set and ad attribution
Your Meta structure is synced in, so a lead is traceable to the exact ad that produced it, not just to 'Facebook'.
Conversions sent back to Meta
When a lead progresses, the conversion goes back to Meta so the platform optimises against outcomes rather than form fills.
Resale inventory
Resale units live in the same system as the leads, with unit sheets you can generate and send to a client.
Ready to see it on your own leads?
Fourteen days on your own data, no card required. We set up WhatsApp and Meta with you.